Serp stands for search engine result page it is the page that a search engine displays to the user as a result for their query. Usually this page will contain sponsored, directory and search results. Users will stick mostly to the search results; the division is approximately 20% for sponsored and 80% for search and directory results. Often used in discussion of the way such a page is laid out, for example: • "Overture listings are the first sites presented on Yahoo's SERPs." • “We promise you a top 10 serp result in google”