Blog > Seo glossary > Seo glossary letter P

2007-01-27 14:52:43

Pagerank

Pagerank is a value between 1 and 10 given to a page by Googles pagerank algorithm. We can only see the pagerank in round numbers but Googles internal pr code keeps many digits. Google's pagerank is was developed by it's founders. And helps Google determine how to rank a page for a search term.

Pagerank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyses the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Important, high-quality sites receive a higher Pagerank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines Pagerank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query. Quote from the Google site.

Pagerank the facts

Pagerank is one of the most heavily discussed seo topics out there. Many people can talk for hours about pagerank and what effect some changes can have on a page's pagerank. To make an end to all this chitter chatter here are the facts.

 

  • The pagerank we see is outdated, Google continuously calculates pagerank but only updates the public values once every 4 months.
  • Pagerank is becoming less important, its all about content baby.
  • The public pagerank formula is not correct.
  • Pagerank flows from one page to an other depending mainly on relevance and the number of links on the casting page.
  • Pagerank can be false, many sites have Shadow pagerank domains. To check for a shadow pagerank one could use the info: search command. If the result is not equal to the input site you are dealing with a fake pagerank.
  • Pagerank can differ per data centre, some give out a 0 value most of the time. Making many web masters nervous if the Google toolbar displays a big zero. You can use a pagerank checker to view the proper pagerank.
  • Checking pagerank on a daily basis serves no purpose.
  • A link from a high pagerank page that is unrelated to your content is pretty useless, do not get conned with the whole pagerank is god myth.


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