Online marketing
66 % of the 5.5 million U.S. businesses with 2 to 499 employees have a website of some kind (est. of 2006), according to Yankee group, a Boston Consulting Group. Almost all companies realize that the Internet is a critical factor for business. Companies are aware of the importance of the Internet to their business. Therefore they are investing more and more in advertising and technology online. Most businesses understand that the Internet can create a good ROI (return on investment).Before E-Commerce became popular, websites just had the purpose to show potential customers a telephone number or address where they could be reached. However, soon business people realized that technology can help them to do much more with the Internet; like selling products. Today you can buy almost everything online. There are special auctions where you can get a good price for a product that is much more expansive in shops. E-bay is such an auction; basically everybody can sell their stuff there, from pens to cars, from collector’s items to normal clothes, everything that you can imagine.
Selling products online will not make sure your sales will go up, because if people do not know of your Website they will not go there. That is where Online Marketing came in, in a different form; online advertising. Today there are many different kinds of advertisements online. In the U.S. the spending on online advertising become more every year and will become more and more every year.
2008-07-19 21:31:06
Bill Gates about blogs
In 2005 Bill Gates, founder and currently chairman of the software giant Microsoft, claimed that eventually most businesses will use blogs to communicate with customers, suppliers and employees, because it's two-way and more satisfying. This claim made me think; why would THE Bill Gates, a guy that knows how to earn his money, claim such a thing if there is not a lot of...
2008-07-19 21:31:26
The new trend is 'Social media'
In my previous article I wrote about a question that I wanted to get answered. To be honest I already did some research, but I started at the beginning... The start of the Internet, the beginning of the use of online advertising... Keeping in mind that I wanted to find out more about corporate blogs I bumped into an interesting book, which helped me to get a better...
2008-08-03 13:47:52
Social Media Optimization (SMO)
Today I heard for the first time the term Social Media Optimization. I thought this was a facinating new thing and started researching it. I was amazed that there was already a wikipedia text about it, but most interesting is the social media optimization blog by David Wilson. Apperently it has been existing for quite some while, but why is this term not used more...
