Marketing
Marketing is the process of planning and executing the pricing, promotion, and distribution of goods, ideas and services to create exchanges that satisfy individual and organisational goals. Two important aspects of marketing are the recruitment of new customers and keeping the existing customers. Before the 1970s marketing was not yet essential for many businesses, most companies only focused on the product not regarding the market or customer. Today, it is not possible to survive as a company without a coherent marketing strategy or planning.Online marketing
66 % of the 5.5 million U.S. businesses with 2 to 499 employees have a website of some kind (est. of 2006), according to Yankee group, a Boston Consulting Group. Almost all companies realize that the Internet is a critical factor for business. Companies are aware of the importance of the Internet to their business. Therefore they are investing more and more in...
Marketing Translation Mistakes
Translation errors are the cause of the greatest number of variety of blunders in international business. Overtime, there are, unfortunately, many mistakes made concerning translation. Translation mistakes can even occur when the same language is spoken in two different countries, because there can still be vocabulary differences. Some of these mistakes are very...
Lack of adaptation on new markets
Not adapting its business when entering new markets is one of the most common mistakes made by internationally oriented businesses. When a product is successful is does not automatically mean that it is successful on another market. There are many cultures and every culture is different and prefers different kinds of marketing approaches. There is a range of...
