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There is a range of companies that made these kinds of mistakes. It can even be argued that most of the global firms made a mistake like this at one point. For some companies it had major impact and others could easily overcome the problem. However, problems like these are better to be avoided than to be solved afterwards. Often one of the wellknown 4Ps has not been adapted to its new culture.
Lack of adaptation on new markets
Not adapting its business when entering new markets is one of the most common mistakes made by internationally oriented businesses. When a product is successful is does not automatically mean that it is successful on another market. There are many cultures and every culture is different and prefers different kinds of marketing approaches.There is a range of companies that made these kinds of mistakes. It can even be argued that most of the global firms made a mistake like this at one point. For some companies it had major impact and others could easily overcome the problem. However, problems like these are better to be avoided than to be solved afterwards. Often one of the wellknown 4Ps has not been adapted to its new culture.
2008-03-22 19:57:16
Product adaptation in new markets
Modifications of the product itself are often required to make the product appeal more to the market this is the so called product adaptation . It can also be necessary to make the product safer, more up to date or more useful for a different target audience, especially on domestic markets. Product adaptation on international markets it is important to adapt the...
