Keyword spamming is the artificial inflation of the keyword density that some SEO companies undertake in an attempt to rank higher. These practices are heavily frowned upon by the search engine companies and are considered black hat seo techniques.
- You should not add many keywords to the anchor texts of links
- You should not add many keywords to the alt attribute of images
- You should not add many keywords to the title attribute of links
- You should not add the keywords at random places in the text
Take into consideration that a good keyword density is one between 2-4% meaning that your keyword of keyword phrase should not exceed the 2-4% of your pages total page weight/content
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